Practice Quiz

Supply Chain Management

Category - Strategy Alignment

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To attain strategic fit a company must ensure that its supply chain capabilities support its ability to satisfy the ________
  1. Targeted supplier segments
  2. Targeted customer segments
  3. Both supplier and customer segments
  4. None of the above
Explanation
Answer: B - A competitive strategy will require, either explicitly or implicitly, one or more customer segments that a company hopes to satisfy. Therefore to attain strategic fit a company must ensure that its supply chain capabilities support its ability to satisfy the targeted customer segments.
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