Practice Quiz

CLEP US Government

Category - Public Opinion

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Private ownership of the media in the United States makes the American news industry:
  1. Dependent on advertising revenues
  2. Dependent on government subsidies
  3. Less concerned about ratings compared to the media in most other countries
  4. Less concerned about profit margins than publicly owned media
  5. Superior in the depth of content about substantive political issues
Explanation
Answer: A - Private ownership of the media in the United States makes the American news industry dependent on advertising revenues because most news media income comes through advertising revenues. This situation creates a couple of important implications; 1) the media must provide coverage of things that people will voluntarily pay attention to, and 2) the media must not include content that would offend the advertisers. The result of this is that the news media tends to provide abbreviated and watered-down reports on important events. This means that Americans who get their news from these media outlets are under-informed about political issues.
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