Supply Chain Management

Category - Market Segments

One of the benefits of segmentation is that it can lead to _______ marketing
  1. Product
  2. Target
  3. Niche
  4. Demand
Explanation
Answer: C - A benefit of segmentation is that it can lead to niche marketing, where the company can meet the needs of customers in that niche segment, This can result in segment domination, something which is often not possible in target markets
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