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EPPP Psychology

Category - Social and Cultural Bases of Behavior

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In social psychology, an attitude refers to a predisposition to respond to certain stimuli or situations. Attitude change is often accomplished through persuasion. What is considered to be the most important factor in persuasion when trying to change important beliefs?

Similarity
Validation
Credibility
Recency effect

Explanation

Answer: C - When trying to change important convictions, credibility of the source of persuasion is the most important factor. Credibility includes both expertise and trustworthiness.

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EPPP Psychology

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EPPP Psychology

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