Practice Quiz

EPPP Psychology

Category - Social and Cultural Bases of Behavior

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In social psychology, an attitude refers to a predisposition to respond to certain stimuli or situations. Attitude change is often accomplished through persuasion. When you are trying to convince someone who is well informed on the subject of something that person does not already believe, what would Hovland claim is the best tactic?
  1. Strong presentation of one your side of the argument
  2. Presentation of both sides of the argument
  3. Point out the flaws in the other person’s side of the argument
  4. Multiple presentations of your side of the argument
Explanation
Answer: B - Hovland, one of the first to study persuasion, determined that when your listener is well informed, intelligent, and opposed to your argument, it is usually most effective to present both sides of the argument.
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