EPPP Psychology

Category - Cognitive-Affective Bases of Behavior

Iconic and echoic memories are examples of which type of memory?
  1. Sensory
  2. Working
  3. Short-term
  4. Long-term
Answer: A - Iconic and echoic are examples of sensory memory.
Iconic memory is visual information that lasts from 0.5 to 1 second. Echoic memory is auditory information that lasts for about 5 seconds. Unless attention is paid to this incoming sensory information, it does not move to the next stage of memory, the working memory stage.
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