Supply Chain Management

Category - Market Segments

For the implementation process, one must know that there is interaction between the __________________and the feasibility of what can be achieved.
  1. Customer base
  2. Marketplace
  3. Product range
  4. All of the above.
Explanation
Answer: D - A practicing manager must know that segmentation is context dependent. There is interaction between the customer base, the marketplace, the product range, and the feasibility of what can be achieved. It is a difficult and demanding process and managers often have little direct knowledge and expertise in segmentation.
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