Supply Chain Management

Category - Market Segments

Fill in the blank: The foundation for segmentation is a factor that varies among the groups of a certain market, but is ___________within each group.
  1. Consistent
  2. Steady
  3. Dependable
  4. All of the above.
Explanation
Answer: D - The foundation for segmentation is a factor that varies among the groups of a definite market, but is consistent within each group. Entity markets can be broken down in different ways, and although many of the bases used to segment a consumer market can also be applied to businesses and organizations, the absolute nature of these eventually leads to other specific segmentation bases.
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