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Supply Chain Management

Category - Efficiency

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____________ distorts demand information within the supply chain.

The bullwhip effect.
Replenishment lead-time.
Exponential smoothing.
The square root rule.

Explanation

Answer: A - Many firms believe that the bullwhip effect distorts demand information within the supply chain, with different phases having a very different estimate of what demand looks like. The result, however, will likely be a loss of supply chain coordination.

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