EPPP Psychology

Category - Social and Cultural Bases of Behavior

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Conformity refers to changing individual behavior in response to concrete or imagined social pressure. Sherif’s 1935 study on conformity examined what phenomenon?

The phi phenomenon
The autokinetic effect
Minority influence
Groupthink

Explanation

Answer: B - Sherif’s 1935 study employed the autokinetic effect-the tendency for people to experience a stationary point of light as moving around the room. In his study, every person first perceived different amounts of movement, but later replicated group estimates rather than their own initial estimates.

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