EPPP Psychology

Category - Social and Cultural Bases of Behavior

Conformity refers to changing individual behavior in response to concrete or imagined social pressure. In 1951, Asch studied conformity in responses to a simple identification task performed in groups. After further experimentation, Asch concluded that which of the following factors had a major influence on degree of conformity?
  1. Intelligence, attractiveness
  2. Group size, attractiveness
  3. Unanimity, intelligence
  4. Group size, unanimity
Explanation
Answer: D - Asch found that group size and unanimity had a major influence on degree of conformity. He concluded that conformity was at its highest in groups of seven unanimously wrong people.
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