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IAPP CIPP/US Practice Exam

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A vehicle manufacturer offers a “Connected” vehicle experience to drivers. This program creates a new business-to-business revenue stream for the manufacturer. The auto manufacturer plans to make revenue from retailers, restaurants, and other businesses. In addition, it will provide an opportunity to market to drivers from within the personal vehicles.

What type of service is the auto manufacturer planning to offer?
  1. Location-based service and recommendations.
  2. Third-party data sharing
  3. Secure connected experience
  4. Valid user recommendations
Explanation
Answer: A - The vehicle manufacturer and third-party business partners would offer location-based services and recommendations. This model presents many challenges regarding the driver’s privacy and sharing of the driver's information, including location.
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