Practice Quiz

MTEL Digital Literacy and Computer Science

Category - Digital Lit and CS

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A social networking company can use data mining, a deep analysis of internal data, to best address which of the following research questions? 
  1. What types of advertisements attract the most interest in each region of a country?
  2. Which user of the network has the longest contact list?
  3. How many users will sign up to join the social network in the next year?
  4. Which of the company's advertising relationships are most profitable?
Explanation
Correct Response: A. Data mining uses artificial intelligence to analyze large amounts of data to look for patterns. In this case, the data would be the characteristics of the advertisements and the geographic profiles of those who react to those advertisements. The patterns would predict the performance of different types of advertisements in different regions of the country. B, C, and D are incorrect because they are all simple statistical questions that do not require the advanced analytical abilities of artificial intelligence.
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