Correct Response: C. In order to evaluate an ad, the claims made in the ad should be backed by verifiable, objective evidence. Stating that the High Gear delivers ten standard safety features can be verified. It is an objective statement. It is possible to list the features of the vehicle and determine whether or not the list includes ten standard safety features. Stating that its gas mileage is the best of any small pick-up truck can also be evaluated as true or false. Ridge Line boots claim that they last a lifetime and will keep one's feet warm regardless of the condition. This would be essentially impossible to verify, since one could not test the boots under all conditions (A). The claim that Willie’s Wheat Crunchies has the nutrition moms love and the taste kids prefer is meant to imply that that this is true for all moms and kids, and as such is not an objective statement: how could one determine what kind of nutrition all moms or kids love (B)? A beverage advertising that the taste of the tropics is in every bottle is not a verifiable claim, since it is impossible to quantify what the taste of the tropics actually means (D).
