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Category - Communications

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What was meant by Marshall McLuhan’s famous statement, “the medium is the message”?
  1. Media areable to directly control what people think about.
  2. People care more about a specific medium than about specific content.
  3. It is important to choose the right medium to convey an idea.
  4. The medium used to convey an idea is unimportant.
Explanation
Answer: B - His claim was that people care more about a specific medium than about specific content. To argue his point, he noted that a person who reads a great deal is more attached to the act of reading than to any specific novel. He argued that communication theory should therefore study the various media that people interact with instead of the content they communicate.
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