FSOT Full Test Bank

Category - Communications

Which method do polling companies use to estimate public opinion?
  1. Sampling
  2. Interpolation
  3. Trial and error
  4. Experimentation
Explanation
Answer: A - Polling companies use sampling to estimate public opinion. If the sample that answers the poll accurately reflects the larger population, then the poll will be accurate. Choosing a sample is one of the biggest challenges facing a polling company.
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