FSOT Full Test Bank

Category - Management

Which of the following is a characteristic of a mature market?
  1. Growth is low, and competition is intense.
  2. Growth is high, and it is an easy market to enter.
  3. Growth is low, but there is plenty of room for future expansion.
  4. Profit depends more on product design than on efficiency.
Explanation
Answer: A - In a mature market, growth is low and competition is intense. A company must focus on processes as much as products and become efficient at cutting costs.
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