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Category - Management

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Which of the following is not an example of firm infrastructure giving a competitive advantage?
  1. Negotiators maintaining positive relationships with industry regulators
  2. Reducing costs by implementing efficient IT systems
  3. Company officers working with important customers to close a deal
  4. The marketing department helping the company enter a new market
Explanation
Answer: D - The marketing department helping the company enter a new market is not an example of firm infrastructure giving the company a tangible advantage over its competitors. Firm infrastructure is the support of activites within a company such as legal, management, quality assurance, purchasing, financial, etc. Competitive advantage is any strategic advantage a firm has over it's competitors - having better relationships with regulators and customers or more efficient IT systems are forms of competitive advantage.
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