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FSOT Full Test Bank

Category - Management

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What strategy is being implemented when a chain of grocery stores buys out a number of local farms and begins to grow its own produce?

Forward integration
Backward integration
Horizontal integration
Synergistic integration

Explanation

Answer: B - This is an example of backward integration. It is backward because the company has taken a step behind them in the supply chain and integrated that step into its core business. Backward integration is a form of vertical integration, where the a company manages multiple levels of the supply chain for a line of production.

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