CBAP Business Analyst Exam Prep

Category - Enterprise Analysis

According to the Balanced Scorecard by Kaplan and Norton (1996), the learning and innovation strategic goals of a company aim to address all of the following EXCEPT ___________.
  1. technology application in the workplace
  2. learning and skill development of employees
  3. new product development
  4. market segmentation needs
Explanation
Answer: D - According to the Balanced Scorecard by Kaplan and Norton (1996), the learning and innovation strategic goals of a company aim to address technology application in the workplace, learning and skill development of employees, and new product development.

Key Takeaway: In a Balanced Scorecard of a company, promoting the overall learning and skill development as well as the introduction of technology and new products are part of the learning and innovation strategic goals. For example, as part of their learning and innovation strategy, the company can set goals of earning 10% on new product sales. This new product sales percentage, then, become the basis for which business analysis determines whether the innovation strategy has met its goals.
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