Practice Quiz

CBAP Business Analyst Exam Prep

Category - Enterprise Analysis

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Amex Textiles contains a unit that produces textiles for a small, highly specialized market in Eastern Europe. This unit is referred to as a _______.
  1. strategic business unit or SBU
  2. strategic production unit or SPU
  3. strategic growth unit or SGU
  4. strategic industry unit or SIU
Explanation
Answer: A - Amex Textiles contains a unit that produces textiles for a small, highly specialized market in Eastern Europe. This unit is referred to as Strategic Business Unit or SBU.

Key Takeaway: A strategic business unit (or SBU) is a unit that makes a product or offers a service to a unique group of customers. A small, highly specialized market in Eastern Europe qualifies as a unique group of customers. A large textile company would often have different SBUs with products geared towards unique groups of customers.
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