DSST Principles of Statistics Exam Prep

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Jackson's team is choosing participants for his marketing research from a list of customers. They decide to choose every 7th name in a list of telephone numbers within the directory. What is this type of sampling referred to?

  1. stratified
  2. systematic
  3. simple random
  4. judgment
Explanation

Answer: B - Systematic sampling is a sampling method that organizes data into schemes and chooses participants at regular intervals.

Key Takeaway: Systematic sampling is a method that arranges a target population into an ordered scheme from which participants or items at regular intervals are chosen. Systematic sampling is an example of probability sampling whereby the researchers choose a sample based on a known probability.

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