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DSST Principles of Statistics Exam Prep

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Rogers Telemarketing provides direct marketing campaigns for small and medium sized businesses. To select populations for survey purposes, the company seeks data sources such as phone books and consumer lists. These sources are also referred to as:
  1. sampling medium
  2. sampling lists
  3. sampling frame
  4. sampling methodology
Explanation
Answer: C - A Sampling Frame provides data sources for research.

Key Takeaway: A sampling frame is a list of common elements that allows access to a desired population for study. Think of sampling frames as data sources such as phone directories, geographic maps, or customer/client directories. Other examples of sampling frames are electoral databases where there are lists of voters and their contact information, or university enrollment databases for lists of current and past students.
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