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Supply Chain Manager Exam Prep

Category - CRM

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____________ is a key process under CRM which involves decisions regarding targeting customers.

Marketing
Campaigning
Advertising
Promotion

Explanation

Answer: A - Marketing is a key process under CRM which involves decisions regarding targeting customers, including which customer to target, how to target him or her, what products to offer, how to price products, and how to efficiently manage the campaigns.

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