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Business Continuity Professional Exam Prep

Category - BIA

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True or false: Protecting a company's brand should not be factored into the BIA since it is hard to quantify.

True
False

Explanation

Answer: False. A company's brand has value and is a major asset. Brand value must be included in any proper business impact analysis.

Key Takeaway: The cost of incidents such as a recall or failure to deliver are examples of something a business continuity professional can mitigate against.

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