Which of the following can be impacted by an incident?
  1. Employee morale
  2. Brand
  3. Facilities
  4. Stakeholder confidence
  5. All of the Above
Explanation
Answer: Employee morale, brand, facilities and stakeholder confidence can all be impacted by a disaster.

Key Takeaway: Great business continuity planners understand the impact of incidents on intangible assets like brand and employee morale. These can be difficult to put a monetary value to, but are often more important to protect than physical assets.
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