GrowIt collaborated with Nestle to develop a new line of healthy fruit and vegetable juices called “Healthy Drinks.” Healthy Drinks is thus considered a
  1. Licensed brand
  2. Organic brand
  3. Specialty brand
  4. Multi-brand
  5. Co-brand
Explanation
Answer: E - GrowIt collaborated with Nestle to develop a new line of healthy fruit and vegetable juices called “Healthy Drinks.” Healthy Drinks is thus considered a co-brand. Co-branding is a marketing arrangement linking two brands with one product or service. In this type of arrangement, GrowIt and Nestle develop and co-brand the line of drinks to increase the amount that customers are willing to pay. It also reduces the likelihood that the brand will be copied by private label companies.
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