Case Interview Prep

Category - Management

Which of these definitions best describes “nominal group technique” (NGT)?
  1. A method of brainstorming where individuals generate ideas on their own and then share them with the group
  2. A method of decision making where consensus is achieved for each decision
  3. A method of including new members into a group environment
  4. A method of management where there are multiple managers for a single group of employees
Explanation
Answer: A - The nominal group technique (NGT) is a method of brainstorming that has the participants create their own brainstorming list on their own and then uses a round-robin style input method to gather the ideas together.

Key Takeaway: When brainstorming, sometimes weaker voices can be left out of the process. The nominal group technique resolves this issue by presenting each person with equal representation in the brainstorming process. One of the drawbacks to using the nominal group technique for a brainstorming session is that it does not provide ample opportunity for people to build on the ideas of others and develop new ideas during the session.
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