Case Interview Prep

Answer: B - The make-to-order manufacturing strategy would be ideally suited for a custom-fit window company since it allows for high levels of customization and produces products on a smaller scale than the other manufacturing strategies.

Key Takeaway: The make-to-order manufacturing strategy allows for each item to be customized to the consumer’s individual needs. This manufacturing strategy works well with low volume, high priced items where the customer is willing to pay additional cost for a unique product. Additionally, because of the increased flexibility with the make-to-order manufacturing strategy, it is often possible to have the customer involved in the actual design of the product as well.