Practice Quiz

Supply Chain Management

Category - Demand

Start a Study Session Sign up for Question of the Day
Which of the following is considered a factor that influences the timing of a trade promotion?
  1. Impact of the promotion of demand.
  2. Product margins.
  3. Cost of holding inventory and cost of changing capacity.
  4. All of the above.
Explanation
Answer: D - Trade promotion refers to marketing activities that are executed in retail between two partners. Trade promotion is a marketing practice aimed at increasing demand for products in retail stores based on display fixtures, demonstrations, special pricing, value-added bonuses, no-obligation gifts, and more. It has four key factors that influence its timing: impact of the promotion of demand, product margins, cost of holding inventory, and changing capacity.
Was this helpful? Upvote!
Login to contribute your own answer or details
Start a Study Session Sign up for Question of the Day

Top questions

Related questions

Most popular on PracticeQuiz