FSOT Pro

Answer: B - Offering no reward for the completion of work-related tasks is the strategy most likely to reduce cognitive dissonance among workers. The paradigm is called “effort justification,” and it is a phenomenon in which people subconsciously attribute higher value to acts that are more difficult to accomplish. Working to meet a goal that comes with high extrinsic motivation, like earning a raise or promotion, or keeping one's job, makes the goal harder to achieve in the future unless it is accompanied by a goal of equal or greater worth. Workers develop a higher level of intrinsic motivation for a task to which no reward is directly attached.