Each of the following is required by the CAN-SPAM Act:A visible and operable unsubscribe mechanism is present in all emails.Consumer opt-out requests are honored within 10 business daysOpt-out lists also known as suppression lists are used only for compliance purposesAll e-mail programs should ensure they comply with these requirements.

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IAPP CIPP/US Practice Exam

Category - Professional

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What requirements are included in the unsubscribe compliance component of the CAN-SPAM Act of 2003?

All of the below
A visible and operable unsubscribe mechanism is present in all emails.
Consumer opt-out requests are honored within 10 business days
Opt-out lists also known as suppression lists are used only for compliance purposes

Explanation

Each of the following is required by the CAN-SPAM Act:

A visible and operable unsubscribe mechanism is present in all emails.
Consumer opt-out requests are honored within 10 business days
Opt-out lists also known as suppression lists are used only for compliance purposes

All e-mail programs should ensure they comply with these requirements.

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