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Veterinary Practice Manager

Category - CVPM

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Two broad types of veterinary practice marketing are indirect and direct marketing. Which of the following is an example of a direct marketing component?

The way that the telephone is answered
Yellow page ad
The appearance of the building
The cleanliness of the hospitalized patient

Explanation

Answer: B- Yellow page ads are examples of direct marketing components. Direct marketing is more deliberate, with the manager striving to introduce the client to specific services and recommendations.

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Veterinary Practice Manager

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Veterinary Practice Manager

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