Practice Quiz

Supply Chain Management

Category - Demand

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Toyota offers a Corolla promotion. Buyers who might have purchased a Honda Civic may now purchase a Corolla. This example best describes:
  1. Stealing share.
  2. Effective marketing strategy.
  3. Advertisement.
  4. Product perfection.
Explanation
Answer: A - Stealing share is when customers substitute a firm’s products for a competitor’s product. For example if Toyota offers a Corolla promotion, buyers who might have purchased a Honda Civic may now purchase a Corolla. Thus the promotion increases Toyota’s sales while keeping the overall size of the family sedan market the same.
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