PracticeQuiz content is free on an ad-supported model.

Unfortunately, we can't support ad blocker usage because of the impact on our servers. If you'd like to continue, please disable your ad blocker and reload page.

Reload page

Supply Chain Management

Category - Demand

Start a Study Session Sign up for Question of the Day

Toyota offers a Corolla promotion. Buyers who might have purchased a Honda Civic may now purchase a Corolla. This example best describes:

Stealing share.
Effective marketing strategy.
Advertisement.
Product perfection.

Explanation

Answer: A - Stealing share is when customers substitute a firm’s products for a competitor’s product. For example if Toyota offers a Corolla promotion, buyers who might have purchased a Honda Civic may now purchase a Corolla. Thus the promotion increases Toyota’s sales while keeping the overall size of the family sedan market the same.

Was this helpful? Upvote!

Start a Study Session Sign up for Question of the Day

Supply Chain Management

Top questions

Related questions

Most popular on PracticeQuiz

Ad-Blocker not supported

Supply Chain Management

Top questions

Related questions

Most popular on PracticeQuiz