Answer: C - The Cable Act of 1984 protects consumer privacy by prohibiting cable companies from collecting subscribers’ PII without consent. Under this Act, the cable company is permitted to collect subscribers’ personal information when the collection is necessary for the rendering of the cable services.
The Act requires cable companies to provide conspicuous written notices to subscribers to inform them of the company’s PII-collection procedures and use of that data. In addition, the federal law requires that subscribers be permitted to inspect any PII held on them by the cable service provider. The enactment of the law was made with an intent to grant subscribers autonomy and control over data collection and the use and retention of private data.
A resident of California filed a class-action lawsuit against Comcast for the organization’s alleged failure to inform subscribers how long a subscriber’s PII is retained.
