Successful branding for a non-profit organization requires it to be a memorable representation of its philosophy and cause. According to the Brand Sensogram, the following are components except
Explanation
Answer: B - Successful branding for a non-profit organization requires it to be a memorable representation of its philosophy and cause. According to the Brand Sensogram, the following are components except thought. Lindstrom’s 5-D Sensogram suggests that the five senses - touch, taste, smell, sound, and sight - can be incorporated to enhance a brand’s communication with customers. For instance, the “sight” sense can be capitalized upon with the development of a memorable and unique logo. The “sound” sense includes jingles, promotional tunes, or audio advertisements that remain in a customer’s memory. These components of branding messages bolster the image and representation of a non-profit organization.
