CBAP Business Analyst Exam Prep

Answer: A - Sears sends out surveys to all its Northeast United States customers to collect information in an anonymous manner and in a short period of time.

Key Takeaway: Surveys (or questionnaires) are a straightforward, relatively easy way to collect information from a large group of people and to do it anonymously. Surveys or questionnaires allow a company to collect valuable demographic information about their clients as well as preferences, needs, and impressions. While it is likely that a large segment of people may not return their surveys, many do complete and return them.