Persuasion is a form of social influence that does not force an individual to think in a specific manner. It is the process of guiding individuals toward the adoption of an idea, attitude, or action by rational and symbolic means. What is this form of communication often confused with?

  1. Force
  2. Manipulation
  3. Coercion
  4. Dissuasion
Explanation

Answer - B - Persuasion is often confused with manipulation, which is the act of guiding another towards something that is not in their best interest, but is in the best interest of the manipulator. Persuasion is meant to benefit all parties in the end.

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