ASWB Social Work Bachelor's LCSW

Category - Communication

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Persuasion changes attitudes in individuals and this is a response to communication. The work of Carl Hovland states there are factors that can affect the persuasiveness of a message. The target characteristic refers to the person who receives and processes the message. What is another characteristic?

Self-esteem
Credibility
Source
Attractiveness

Explanation

Answer - C - The major source characteristics are expertise, trustworthiness, and interpersonal attraction or attractiveness. A key variable here is credibility. If a famous person sends a message, one is more apt to believe them.

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