ASWB Social Work Bachelor's LCSW

Category - Communication

Persuasion changes attitudes in individuals and this is a response to communication. The work of Carl Hovland states there are factors that can affect the persuasiveness of a message. The target characteristic refers to the person who receives and processes the message. What is another characteristic?
  1. Self-esteem
  2. Credibility
  3. Source
  4. Attractiveness
Explanation
Answer - C - The major source characteristics are expertise, trustworthiness, and interpersonal attraction or attractiveness. A key variable here is credibility. If a famous person sends a message, one is more apt to believe them.
Was this helpful? Upvote!
Login to contribute your own answer or details

Top questions

Related questions

Most popular on PracticeQuiz