CLEP Principles of Marketing Exam Prep

Answer: E - Marketers conduct SWOT analysis to assess an organization’s strengths, weaknesses, opportunities, and threats. Strengths and weaknesses reflect an organization’s internal forces, which determine its ability to deliver products or services that satisfy their customer’s needs. Opportunities represent external forces or conditions that could be favorable for an organization if capitalized upon. Finally, threats represent external forces, such as economic shifts or market barriers, which could be unfavorable for an organization.