In the acronym SMART, M stands for
  1. Marketable
  2. Meaningful
  3. Measureable
  4. Motivational
Explanation
Answer - C - Objectives, whether related to performance management or any other HRD initiative, must be measurable.

Key Takeaway: Although goals should be marketable, to the degree that they relate to the overarching objectives of the organization and are, therefore, hopefully widely embraced, marketability is not one of the key driving forces behind goal setting. Options B and D are not the best for similar responses.
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