AP US History Exam Prep

Category - AP US History

How did John D. Rockefeller create his immense fortune?
  1. Horizontal integration
  2. Vertical integration
  3. Building railroads
  4. Discovering gold in the West
Explanation
Answer - A - John D. Rockefeller created his immense fortune through horizontal integration.

Key Takeaway: John D. Rockefeller built his oil empire through horizontal integration. Horizontal integration is a type of control used by a business that is used to consolidate companies that are in the same industry and the same stage of production. Rockefeller strove-and succeeded-to control one aspect of the production of oil. His immensely-successful Standard Oil Company eventually controlled 95 percent of refineries in the U.S.
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