Practice Quiz

NCE / CPCE Counselor

Category - Group Work

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Groups seem to have several influences on an individual; one such influence comes from the need for direction and information and the belief that the group has more knowledge than the individual. This is referred to as ___________________________.
  1. Informational Social Influence
  2. Individual Need Influence
  3. Group Influence Need
  4. None of the above
Explanation
Answer: A - The phenomenon described in this question is Informational Social Influence. Have you ever bought a specific brand of product (a cell phone, or ski equipment) because your friend recommended it? You conform not to gain their approval (Normative Social Influence), but because you assume they have more information or experience in the matter than you do. That is Informational Social Influence.
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