Case Interview Prep

Answer: C - During a brainstorming session, it is important that all ideas are accepted and none are criticized. This encourages more ideas to be contributed.

Key Takeaway: When brainstorming, ensure that the ground rules are set such that all ideas will be captured and no criticism or negativity is allowed. If an idea is disagreed with, it can be addressed at later stages in the process. A moderator should be designated before the brainstorming session - this moderator (or facilitator) will have the role of ensuring that each person is participating and that all ideas are accepted without negative feedback from the group.