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Supply Chain Management

Category - Demand

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Demand management emphasizes demand for the profitable ones, and _________by lessening marketing efforts for the unprofitable ones.

Increases demand
Decreases demand
Sustains demand
None of the above.

Explanation

Answer: B - Demand management implies an assessment of the profit contribution of various products and customers, emphasizing demand for the profitable ones, and decreasing demand by lessening marketing efforts for the unprofitable ones.

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Supply Chain Management

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Supply Chain Management

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