According to current research, what is the single greatest factor that determines what voters base their decisions upon in United States presidential elections?
  1. How effective a candidate is during televised debates
  2. Television advertising
  3. Party platforms created at the conventions
  4. Party identification, individual issues, and which party the over believes is most perceptive to these issues
Explanation
Answer: D - According to current research, the single greatest factor that determines what voters base their decisions upon in United States presidential elections is party identification and individual issues. Although political parties are in a decline in recent years, party identification remains a great factor in American voting habits. Additionally, in recent years, individual issues-and how a specific party responds to those issues-have increasingly become more important to the voting public. Increasingly, how a specific party responds to issues like abortion, gay rights, environmental policy, and health care reform have become key factors in electing presidential candidates.
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