Practice Quiz

MTEL Business Practice Exam - Question List

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61.
Marketers at a company would be most likely to offer product discounts to customers under which of the following circumstances?
  1. The product has little competition in its market from other products.
  2. Development and production costs for the product are high.
  3. A market differentiation strategy is used to market the product.
  4. The company has high inventories of the product.
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62.
Which of the following is the best example of marketers in a company using a "push" strategy of marketing for breakfast cereal?
  1. Including a toy in the company's brands that are marketed to children.
  2. Placing coupons for the company's brands in newspaper inserts.
  3. Advertising the company's brands on popular television shows.
  4. Convincing retailers to provide more shelf space for the company's brands.
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63.
A company that makes fishing rods and other angling equipment is setting up a web site to market its products online. In designing the web site, it would be most important to:
  1. Maximize the use of state-of-the-art graphics in the site.
  2. Minimize the complexity of navigating the site.
  3. Maximize the interactive capability of the site.
  4. Minimize the number of links provided by the site.
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64.
The removal of many barriers to free trade over the past two decades has lead most directly to: 
  1. A decrease in the price of most consumer goods.
  2. An increase in the stability of foreign exchange rates.
  3. A decrease in the gross domestic product of less-developed nations.
  4. An increase in the comparative advantage of U.S. manufacturing.
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65.
Multinational corporations are often highly vertically integrated and distribute their production and assembly tasks to many facilities located in different countries. This gives these corporations a competitive edge by: 
  1. Allowing them to assign tasks to facilities in countries that have a comparative advantage for that task.
  2. Establishing brand loyalties in those countries in which they have production or assembly facilities
  3. Reducing costs for transporting inputs to production centers and finished products to consumers.
  4. Allowing them to assign tasks to facilities in countries that have high trade barriers.
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