Practice Quiz

Business Continuity Professional Exam Prep #2

Category - CBCP #2

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Mr. Newbie receives a call from the local newspaper asking him details about a recent crisis that occurred at his organization, the Sugarfoot company. What should he do?
  1. Answer the media’s questions
  2. Ignore the media’s phone calls
  3. Tell the media that he can’t discuss the crisis
  4. Refer the media to the company spokesperson for the crisis
Explanation
Answer: D - Mr. Newbie should immediately refer the media to the designated spokesperson for the crisis instead of attempting to answer their questions on his own.

Key Takeaway: Having a single point of contact with the media regarding a crisis event will help keep the correct information available to the media and present a united front from the organization. Additionally, it will prevent contradictory information from being unintentionally released to the press.
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