Which of these is not an example of a crisis?
  1. A hurricane hits a manufacturing facility
  2. A bomb threat is made to a facility next to your company
  3. An employee who has worked with the company for six months threatens to quit
  4. The company CEO is accused of illegal activities
Explanation
Answer: C - Since a crisis must risk adversely impacting the company and/or its stakeholders, the newly hired employee threatening to quit is not considered a crisis.

Key Takeaway: Each company can define a crisis in their own terms as they make sense for the company, however, to prevent excessive effort for minimal return, a crisis should be defined as something that could have moderate to significant impact on the company.
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