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Category - Management

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Which social responsiveness strategy is a company utilizing when it is faced with a problem or negative consequence and does less than the public expects to address the issue?
  1. Accommodative strategy
  2. Reactive strategy
  3. Proactive strategy
  4. Defensive strategy
Explanation
Answer: B - A reactive social responsiveness strategy is one in which a responsible party does less than the public expects in response to a problem or crisis. An accommodative strategy meets the expectations of the public; a proactive strategy attempts to address potential concerns before they happen and would exceed the public's expectations; a defensive strategy meets the absolute minimum the public expects and nothing more.
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